HISTORY

 

"Day after day something good from Haag."
Since 1952, the Haag family business has stood for quality and freshness.

 


1952 

 Eugen and Anita Haag founded the Haag Bakery & Confectionery in 1952 in Schwaikheim, in the Rems-Murr district.
The bakery became known especially for its range of pretzel pastries and Schwaikheim farmhouse bread, prepared according to its own recipe.

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1989

 

 Son Hans-Peter Haag takes over the business and expands the range to include confectionery, desserts and fine chocolates; which find their way to customers in the 5 branches in the Waiblingen district.

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2016

Son Alessandro continues the bakery in the 3rd generation and completely revises the product and service range. In particular, snacks, salads and sandwiches create a new variety of assortment. In this context, the business field "delivery service" is built up.

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 TODAY

In the meantime, numerous companies in the Stuttgart region belong to the customer base of Panetteria Haag, which supplies fresh snacks and baked goods on a daily basis to events, daytime meetings or in-house cafeterias, among others. The approximately 60 employees of Panetteria Haag stand for reliability and outstanding customer service in all areas: whether in production, in the snack area, in the delivery service or in direct sales.


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